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Trace the origins of Matsusaka Beef. This journey takes you to Oise Farm, operated by the Okada family, said to have been founded in 1184. Carrying on Japan’s ancient tradition of working cattle, they raise their Wagyu with deep respect for life—through free grazing, mother-calf nurturing, and hand-mixed natural feed that ensure both health and flavor.
Rich in MUFA (monounsaturated fatty acids), the beef’s lingering umami and refined lean texture have been scientifically proven.
During the tour, you’ll visit the cattle barn, interact with the cows, and even feed them—culminating in a spectacular Wagyu-inspired dinner.
Beyond A5 — an experience that transcends grades and certifications, revealing the true depth of Japanese Wagyu.

[Activity details] With its waterways, traditional old houses, and beautiful rural villages, Nyu is the perfect place to enjoy a cycling adventure through unique Japanese scenery. The locals are proud of their pioneering spirit and still talk about the days long ago when people dug waterways through the barren land, making it into a lush agricultural community. This program offers participants the chance to cycle amongst the seasonal scenery of the village while experiencing its history. After the bike ride, they'll enjoy sukiyaki made with Special Matsusaka Beef. Matsusaka Beef is already world famous, but this variety accounts for a mere 4% of all Matsusaka cows, making it a particularly special treat. This is a luxurious cycling tour through gorgeous villages followed by the ultimate Wagyu beef.
An optional organic farm vegetable picking activity is also available.
[Points to recommend]
・A cycling tour through historic Japanese village scenery
・Participants will attend a Japanese picture-show at a traditional home depicting a local story that takes place during the Edo period
・A meal of sukiyaki made with the highest grade of Special Matsusaka Beef will be served
This is the only place that can offer Special Matsusaka Beef (accounting for only 4% of Matsusaka cows) year-round.